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KMID : 0665420050200030374
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Korean Journal of Food Culture
2005 Volume.20 No. 3 p.374 ~ p.383
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Visitors’ Satisfaction on the Gwangju Kimchi Festival Publicity and Event Programs
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Jeung Gang-Hoan
Roh Yong-Ho
Kim Hyun-Duk
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Abstract
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The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on ’pre event publicity of the Festival’, the satisfaction of ’03 was high. It was founded that Publicity through TV was successful. The visitors’ satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.
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KEYWORD
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Kimchi festival, visitors’ satisfaction, publicity, longitudinal study
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